Friday, October 20th - Packet Pickup Happy Hour

at Sports Basement, Berkeley
Avoid the race day lines and join us for a pre-race happy hour

Saturday, October 21st - RACE DAY!

8:00am - Day-of-Event Registration Opens
8:30am ​- Check-in ​& Packet Pickup Opens for Registered Participants
8:30am -  Complimentary continental breakfast for sponsor team members and fundraisers
9:30am - Warm-Up & Stretch
10:00am - Walkers & Runners Start (rolling starts)
10:30am - Finish-Line Lunch Vendors Open
11:10am - Short Speaking Program, Awards & Shout Outs
1:00pm - Food vendors close up
2:30pm Event concludes


Thank you to our 2017 Sponsors



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About the Walk/Run for Kids' Sake

Walk or run with your friends, family, club or corporate team, and help change the lives of Bay Area youth in need. Costumes encouraged in the spirit of Halloween.

Big Brothers Big Sisters of the Bay Area invites you to be a part of our 4th Annual Walk for Kids’ Sake. This year’s walk will be held in Oakland for the first time, to proudly spotlight and engage the East Bay community. Join us for a 5K fun run or pleasant 3-mile walk around Oakland’s beautiful Lake Merritt followed by a lakeside festival celebrating the East Bay, to benefit at-risk youth. All proceeds will support Big Brothers Big Sisters mission to provide 1-to-1 mentorship programs to children facing adversity, to change their lives for the better, forever.

About the Course

The Start and Finish Lines and Post-Race Festival will be at Lake Merritt Amphitheatre on Lake Merritt Blvd, between 12th Street and 1st Ave. The 5K course will be on paved path around the lake perimeter.


Ways To Participate

All proceeds benefit Big Brothers Big Sisters of the Bay Area programs for at-risk youth.

  • Run or Walk: Registration $40 per person. Includes t-shirt and participant bib.
  • Organize a team: Registration discounted $35 per person for teams of 3 or more. Includes t-shirt, bib plus swag bag.
  • Fundraise for the Cause and VIP Benefits: Create an individual or team fundraising page with our easy platform, invite your network to donate, and get discounted registration fees, plus VIP breakfast and lunch, special benefits such as a lakeside team cabana, and chances to win exclusive awards and prizes.
  • Become a Corporate Sponsor or Nonprofit Partner: Sponsorships start at $1,000 and include benefits such as your logo on race tshirts and a booth at the post-race festival. Nonprofit partners are offered booth space and branding in exchange for publicity or in-kind support. Details below.
  • Bring The Food & Fun: Add your spark to the post-race festival with food, beverages, entertainment or activities.

Registration Options

$40/per person
  • Race Entry
  • T-Shirt
  • Bib
  • Tattoo
  • 1 entry for The Big Dream Vacation Raffle (Register by 9/30)
$35/per person, 3 or more
  • Race Entry
  • T-Shirt
  • Bib
  • Tattoo
  • 1 entry for The Big Dream Vacation Raffle (Register by 9/30)
$35/per person, 3 or more same household
  • Race Entry
  • T-Shirt
  • Bib
  • Tattoo
  • 1 entry for The Big Dream Vacation Raffle (Register by 9/30)
Example volunteer opportunities include:
  • Check-in support
  • Registration table
  • Setup/cleanup
  • Aid stations
  • Parking & Traffic 


Key Dates

Earlybird Registration
Register by September 30th and get a free entry to the Big Dream Vacation Raffle to your choice of several luxurious destinations. Raffle tickets are regularly $20 each or 3 for $50.

Deadline to Register a Team
October 14th

Deadline to Register Individual
Friday, October 20th | 5:00pm

Participant Packet Pickup
Monday, October 16th through Friday, October 20th, 12pm to 5pm
Pick up your registration packet with t-shirt and participant number bib at the Big Brothers Big Sisters Oakland Office at 825 Washington Street, Oakland

Big Dream Vacation Raffle

One lucky winner will get their choice of a dream vacation at one of several luxurious destinations, complete with airfare*, luxury lodging and a once-in-a-lifetime experience.

Raffle tickets are $20 each or 3 for $50.

TWO WAYS TO EARN FREE ENTRIES! 1) Register to walk or run by September 30th and you'll get one free entry. 2) Set up a fundraising page and for every $50 you raise, you'll get another entry.

*Airfare provided for US Domestic trips only

Sponsorship Opportunities

We are looking to partner with Bay Area companies, clubs and nonprofits, especially those based in Oakland.  Your organization can get valuable publicity, team-building, and special VIP benefits by contributing or collectively fundraising a total of $1,000 or more.  All proceeds support life-changing mentorship programs for at-risk youth in Oakland and beyond. 

Download our Sponsor Packet for a detailed list of opportunities and benefits. 

For more information contact Jenifer Jayme, VP of Development at or (415) 503-4057.

Sponsorship Levels

TITLE $20,000
  • 30+ entries
  • Custom team t-shirts for all participants
  • Swag bag, VIP breakfast & lunch for each team member
  • Dedicated team cabana with premier placement at post-race Lakeside Festival
  • Logo on pre-event publicity
  • Company logo on all t-shirts
  • Branding at all water stops
  • Option to add promo materials to all swag bags
  • Prominent on sponsor signage
  • Logo on Start & Finish lines & podium banner
PLATINUM $10,000
GOLD $5,000
SILVER $2,500
BRONZE $1,000

About Big Brothers Big Sisters of the Bay Area

Big Brothers Big Sisters is one of the oldest, most respected youth-serving organizations in the country and has been changing kids’ lives for over 100 years. Our mission is to provide children facing adversity with strong and enduring, professionally supported 1-to-1 relationships that change kids’ lives for the better, forever. Founded in the San Francisco Bay Area in 1958, Big Brothers Big Sisters has matched more than 11,000 Bay Area boys and girls with caring mentors. With a staff of 24 and offices in Oakland, San Francisco and Milpitas, we serve over 800 children each year across five countries: Alameda, Contra Costa, San Mateo, Santa Clara and San Francisco. We provide the only year-round mentoring program for youth ages 6-18 in those countries. The vast majority of our participants are children of color from low-income families being raised by a single parent, foster parent or grandparent, and one in every five of our youth has at least one parent currently incarcerated. Our unique one-to-one mentorship approach has been shown to dramatically improve children’s confidence and school performance, and decrease their use of drugs, alcohol, tobacco and violence.